How to Optimize Your Google My Business Listing For Local Search Results and Social Media
If you're unsure how to optimize your listing, read on. This guide will help you optimize your listing for local search results and social media. You will want to fill out as many fields as possible. Affordable SEO LLC Google My Business SEO website wants to make sure your listing is well-presented and easy to find in Google.
Create a GMB profile
A Google My Business (GMB) profile is a valuable SEO asset, and the most effective way to optimize it is to fill it with as much information as possible. In the past, websites would get significant traffic by simply listing their name, address, phone number, and other details. Now, Google My Business listings can feature more information than a typical website, including gallery images, reviews, and information about the most popular times of day to visit a business.
To optimize your profile, make sure that you include the appropriate keywords. A primary category is required for every business, and you can add up to nine secondary categories if necessary. You should check your competitors to see which categories they have chosen and make sure yours match the categories that you want to appear in. In addition to a thorough description of your business, make sure you use keywords in your "cover" image. To create an eye-catching cover photo, you can use a site such as Canva, where you can create a free image 250 x 250 pixels. Once you've finished, export it to your desktop and upload it to GMB.
One of the most important things to do is to keep the information in your GMB profile up to date. A good way to do this is to use your Google search console to find relevant keywords.
Optimize your listing for local search results
Optimizing your Google My Business listing for local search results requires you to give the right information about your business to Google. You have to make sure that your business name, address, and phone number are consistent across the entire website and across the Google Search, Maps, and Google+ platforms. This might seem like a no-brainer, but it can be easy to make mistakes. Here are some simple tips to make sure that your GMB listing is as effective as possible:
If you have a hybrid business, you should optimize your Google My Business listing for local searches. While the "from the business" description field allows you to provide custom content about your business, you should use this opportunity to add relevant keywords. For this, you can use a service like MomentFeed, which helps businesses create and manage unique descriptions. This will increase the chances of being matched with local searches.
Keep your Google My Business listing updated. Google will value recent updates and relevant news over previous updates. To keep your listing relevant, have someone responsible for posting updates. For instance, if you have a new product or service, post it to Google My Business to increase your business' visibility.
Local search rankings depend on proximity. You can't expect to rank high for a dentist in New Jersey if you're located in Manhattan. There's no secret formula for ranking local businesses, but you can use local-oriented content to show your location.
Optimize your listing for social media
You can use social media marketing to optimize your Google My Business listing. You can post updates and photos of new products, services, or events. Posting updates is important for Google because recent news is valued highly in searches. As such, you should designate someone to post updates on your Google My Business listing on a regular basis.
Optimize your Google My Business listing with photos, videos, and virtual tours. These elements will better represent your business and will increase the chances of your listing being displayed to potential customers. Adding videos and 360-degree photos will give your audience a better idea of what your store is like.
Adding videos and other media will boost your listing's visibility and increase your page rank. Keep in mind that Google uses its algorithm to verify the accuracy of your listing across multiple websites. So, it is important to make sure that your listing is accurate across all platforms, as a slight difference can lead to errors.
As a business owner, you should always try to supply as much information as possible to Google. While it's tempting to stuff the listing with keywords, it's against Google's Terms of Service and can lead to a listing penalty. Another crucial factor in verifying your business's legitimacy is listing a local phone number. The number should be in either the primary or secondary slot, as it is an effective signal of legitimacy.